Local Search – Optimizing for your own backyard
Local search is becoming increasingly important to online marketing and customer acquisition strategies. Think of the last time you searched for a restaurant or a plumber. You probably typed in the search engine “Vancouver downtown sushi restaurants” or “plumber in Kelowna, BC”. If the names are still available, consider registering the generic name of your service combined with the location(s) of your audience or customers eg. Whistlerelectrician.ca, VancouverLaw.ca, or CanmoreDentist.ca. Forward these types of domains to your main website and take advantage of the website traffic they generate themselves.
4. Protect other key extensions
.NET, .ORG, .INFO, .BIZ are typically registered by small, medium and large Canadian organizations along with their .COM. These extensions are unrestricted and open to anyone in the world to register, including your competition. If you have the budget to do so, we recommend protecting these and using them to drive traffic to your primary website.
.TEL is unlike any other domain name. It is an extension dedicated to contact information rather than website content. Think of it as a digital business card that will never go out of date. .TEL is mobile compatible, has strong search engine optimization capabilities as well as free hosting associated with it. More information about .TEL is available at http://www.webnames.ca/tel.